So, how does Sip Better work behind the scenes?
Our founder and sommelier, Leslee Miller, spends hours tasting (sometimes 30-40 wines a week) with distributors who focus on small, family-owned, responsibly farmed, additive-free wines. Leslee also travels extensively (she's in New Zealand right now!), seeking out new, international wineries with the same mindset to introduce to U.S. importers and distributors who will represent them. Once a wine meets Sip Better's standards for quality, affordable price point, and our *better-for-all* philosophy, Leslee begins the process of entering it into the Sip Better wine club.
Between writing her own notes on each wine and combining them with the winemakers’ notes, Leslee formulates a description that includes winery information, tasting notes, winemaking attributes, vintage information and more. From there, she tacks on her best tips for enjoying that wine: which glass to serve it in, serving temperature, cellar recommendations and pairing...
Our flagship wine shop in Minneapolis is one year old today!
We've come a long way from our IndieGoGo fundraiser in 2022 and we wanted to share a quick update on how The Sip Better Wine Club has grown:
— Club membership has grown by 25%
— Overall sales have grown by 30%
— We have expanded our portfolio with 140 new wines
— We introduced our members to 30 new family owned international wineries
— We have hosted over 50 events + wine tastings in our private event space at Sip Better and inside of our shop with winemakers + wine representatives worldwide
— We have been introduced to countless new enthusiastic neighbors + friends -- thank you!!
As ever, we are so grateful to our club members, local patrons, and to our
IndieGoGo fundraiser supporters for galvanizing the work we do. We are so happy to continue sharing healthy, international, family-owned wine growers with YOU!
Empowering Wine Lovers’ Health Choices and Tasting Adventures
For years, sommelier Leslee Miller observed that clients and friends were seeking healthier wine options, but they were perplexed by wine’s most recent buzz words (vegan, natural, green, clean + organic); frustrated at the lack of retailers that offer healthy, affordable and delicious wines; and confused about or disappointed by bulk-labeled wine clubs.
They genuinely wanted to drink well, learn more about their palates and wine, and support the farmers behind the actual labels. But they struggled to find a brand that was a champion for these interests.
And so, Leslee created Sip Better: Better for All Wine. Better for you, better for the planet, better for wine growing communities.
Sip Better: Feel Good, Do Good and Drink Smart
Sip Better is a national wine club dedicated to Better-for-You wine. Sip Better supports only family owned, small, international wine growers, who are committed to farming via sustainable,...
Photo: Adrien Olichon via Unsplash
Picture it: You're scrolling through our online wine shop, looking for something to pair perfectly with your grandma's Thanksgiving stuffing. Or maybe a delicious yet affordable bottle of bubbles. Our shop is a great place to start, but at some point you might find yourself thinking, I just want something with a little more...X factor!
Of course you do! After all, variety is the spice of life and exploring new wines is a great way to keep your palate (and your brain) sharp and guessing. When you join our wine club, variety and adventure is exactly what you'll get. Plus a whole lot more.
Let's take a little tour of a Sip Better membership account, shall we? As the celebs used to say on MTV's Diary, "you think you know, but you have no idea." (Shoutout to my millennial sisters!)
Check out the video below and explore just a few of the features you'll unlock as a member of our wine club.
Photo: Carles Rabada via Unsplash
Hi! I hope you're staying cool in a million fun ways! Check out what's making us happy this week:
FRIDAY FAVES - 8.20.21
- What's the most cheerful getaway you can think of? Personally, this sunflower hotel in the UK sounds PERFECT!
- A sweet widowed man received over 700 birthday cards from strangers for his 101st birthday!
- According to the SF Chronicle, those online quizzes that match your personal palate to wine are not to be trusted. That's what our somm, Leslee always says! Instead, at Sip Better wine club, Leslee handpicks every bottle for you, based on the feedback you provide. No algorithms!
- Take a look back at how popular TV shows and movies predicted our houses would look in the future.
- What do you think: Are Ben and J.Lo really re-creating the video of Jenny From The Block?!
Have a great weekend!
—Emily Rentsch
