Busted! The Truth About 4 Common Wine Myths

Are you excited about wine but also...confused by it? Makes sense! There are many myths about wine floating around and a genuine dearth of accessible information on whether they are true or not. Often, the answers are complicated. Allow us to shed a bit of light on four of the biggest wine myths out there.

MYTH: SUGAR IN WINE IS BAD

Sugar: is it bad, is it good, is it totally misunderstood? YES. The truth about sugar is that it is a crucial component in the winemaking process. Natural sugar, that is. When yeasts munch on naturally occurring sugars (found in wine grapes and all other fruits), they produce alcohol and myriad complex flavors that wine drinkers love.

But things get sticky (ha!) when wine producers ADD cane sugars and concentrates to that naturally sweet grape juice. Many big  producers—such as brands that rhyme with 'shapothic' and even a certain celebrity’s ‘clean’ wine brand— can add cane sugar and other junk to wine to create a richer, more voluptuous mouthfeel that...